Monday, June 16, 2008

Now that it's in the NYT, the problem is real: social networks aren't making the $$ from ads they thought they would

NYT, June 15: MySpace Might Have Friends, but It Wants Ad Money

Here at Tipjoy we've been talking about this for months. The MySpace generation is not clicking on ads the way their older brethren are. Advertising relies on a very small sliver of the population (Dave Morgan, July 19, 2007):
"Ninety-nine percent of Web users do not click on ads on a monthly basis. Of the 1% that do, most only click once a month. Less than two tenths of one percent click more often. That tiny percentage makes up the vast majority of banner ad clicks."
And this sliver simply does not cut through the demographic of social network sites such as MySpace and Facebook.

And yet the executives cannot let go of advertising. They're still thinking, 'how can we tweak the ads to dupe people into clicking them?'

Instead of continuing to think in the old mindset of advertising, it's time for a new model. One that supports the social connections between people, and does it directly, not through an advertiser third party.

This younger generation has already proven that it is willing to voluntarily pay for the music of bands it likes like Nine Inch Nails and Radiohead. Young internet users are using the internet to connect to people personally and directly. They don't see the artists they love as 'icons' but rather as peers, friends, all part of the same community. By enabling a way for people to become patrons of the virtual content they love, we're fostering those connections in a way that advertising never can. The site owners and artists who realize this will be able to harness the power, and the pocketbooks, of their communities more successfully than advertising ever will.


At December 28, 2009 at 5:55 PM , Blogger liuyanqiu918 said...

It Ed Hardy Bags was Ed Hardy SPECIALS such Ed Hardy Belts an Ed Hardy Kids Clothing easy birth Ed Hardy Kids T Shirts Szabo says Ed Hardy Active Wear I Ed Hardy Mens T-Shirt was in Ed Hardy Mens Tops the Ed Hardy Mens Hoodies pains Ed Hardy Mens Jeans of Ed Hardy Swim Trunks labor Tiffany and co Bracelets for Tiffany and co Bangles about Tiffany and co Pendants qwe Tiffany and co Earrings aardtz Tiffany and co Necklaces or five Tiffany and co Rings hoursthen Tiffany and co Cuff Links I pushed Tiffany and co Key Rings once Tiffany and co Sets and he Tiffany Bracelet popped out Tiffany Bangle Read more Tiffany Pendant about the Tiffany Necklace Szabos links of london sweetie

At April 21, 2010 at 6:45 PM , Blogger hi said...

GHD Straighteners GHD Straighteners
GHD Hair Straighteners GHD Hair Straighteners
GHD IV Styler GHD IV Styler
Ghd Hair Ghd Hair
Chi Flat Iron Chi Flat Iron
Chi Hair Chi Hair
Ceramic Chi Flat Iron Ceramic Chi Flat Iron
Chi Flat Irons Chi Flat Irons
Chi Hair iron Chi Hair iron
Ghd Iron Ghd Iron
Ghd Flat Iron Ghd Flat Iron

G Star Raw G Star Raw
G Star G Star
Jeans G Star Jeans G Star
G Star sale G Star sale
G Star shop G Star shop
G Star jeans G Star jeans
G Star jacket G Star jacket
G Star t shirts G Star t shirts
G Star clothing G Star clothing
G Star shoes G Star shoes
G Star raw clothing G Star raw clothing
G Star raw jacket G Star raw jacket
G Star raw jeans G Star raw jeans
G Star raw denim G Star raw denim
G Star raw t shirts G Star raw t shirts
G Star raw shoes G Star raw shoes

uggs uggs
abercrombie deutschland abercrombie deutschland
ugg boots ugg boots
thomas sabo thomas sabo
ugg boots ugg boots
ed hardy ed hardy
Abercrombie And Fitch Abercrombie And Fitch
tiffany jewelry tiffany jewelry


Post a Comment

Subscribe to Post Comments [Atom]

<< Home