Monday, March 3, 2008

The micropayments challenge

(Originally posted August 28, 2007)

The New York Times recently published this article about micropayments: In Online World, Pocket Change Is Not Easily Spent.

I'm surprised that no one is talking about how all current schemes of micropayments have made it so that payment is mandatory. Requiring people to pay before reading an article or listening to a song is one thing, while letting people choose whether or not something was worth their money, after they're free to use it, is another.
From the NYT article: "...a large newspaper could sell subscriptions that would allow its readers to download music from iTunes or Rhapsody, read articles from regional papers, and watch movies and TV shows from YouTube or Comedy Central."

This sounds like bribery to me - read our paper and you can have some free music. Instead of treating their readership like children, we should instead treat them with respect. Allow customers to choose what content is worth paying for.

Again, from the NYT article: " "Open loop" systems, where the consumer pays many merchants through a single payments processor — the way micropayments were originally envisioned — are much less successful. "To date, the market has said there is insufficient demand for these services," concluded a research report Mercator published in April."

We take this as a challenge.

We believe that turning micorpayments on their head - making paying voluntary rather than compulsory - will be the key differentiator between ourselves and those who have come before us.

Just because something hasn't been successful before does not mean it is not possible. There is a time and a place for everything. Combine that with a thoughtful execution and you will succeed.

The fact that up until now micropayment systems haven't worked is due to many cultural factors. Right now there are more people online than ever before, and they are online in an interactive and shared environment. They are not just trolls, they are contributors to communities. They don't want to pay in order to receive content, but they want to give back, develop and support their communities. The time is right for micropayment tipping.

2 Comments:

At March 4, 2008 at 12:38 AM , Blogger Joe said...

You're not the first one :) This idea has been around for a long time. Hope it is the right time this time :)

 
At April 21, 2010 at 6:55 PM , Blogger hi said...

GHD GHD
GHD Straighteners GHD Straighteners
GHD Hair Straighteners GHD Hair Straighteners
GHD IV Styler GHD IV Styler
GHD UK GHD UK
Ghd Hair Ghd Hair
Chi Flat Iron Chi Flat Iron
Chi Hair Chi Hair
Ceramic Chi Flat Iron Ceramic Chi Flat Iron
Chi Flat Irons Chi Flat Irons
Chi Hair iron Chi Hair iron
Ghd Iron Ghd Iron
Ghd Flat Iron Ghd Flat Iron
GHD IV MK4 Gold GHD IV MK4 Gold

G Star Raw G Star Raw
G Star G Star
Jeans G Star Jeans G Star
G Star sale G Star sale
G Star shop G Star shop
G Star jeans G Star jeans
G Star jacket G Star jacket
G Star t shirts G Star t shirts
G Star clothing G Star clothing
G Star shoes G Star shoes
G Star raw clothing G Star raw clothing
G Star raw jacket G Star raw jacket
G Star raw jeans G Star raw jeans
G Star raw denim G Star raw denim
G Star raw t shirts G Star raw t shirts
G Star raw shoes G Star raw shoes

uggs uggs
MBT MBT
abercrombie deutschland abercrombie deutschland
ugg boots ugg boots
thomas sabo thomas sabo
ugg boots ugg boots
ed hardy ed hardy
Abercrombie And Fitch Abercrombie And Fitch
tiffany jewelry tiffany jewelry

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home