Monday, January 19, 2009

An update on MicroGiving using Tipjoy on Twitter

Twitter payment using Tipjoy has had a great initial success with the @wellwishes campaign. Just through tipjoy, we've raised $11,740.74 from 545 people. The median donation has been $2, meaning hundreds of people gave casually. This is a pretty big change, I think, and I hope Tipjoy grows to help non-profits as Twitter grows.

Just recently Craig Newmark and Joe Trippi both gave through Twitter. One cool thing about this is that twitter retweets are really powerful. Super users on Twitter try something, and lots of their followers see it and try it out too. That makes this campaign not only a great experiment in casual giving, but also a passively viral donation engine. Two other campaigns I'm really excited about are the Google Lunar X-Prize and The Salvation Army.

Tipjoy Inc. and Betaworks both matched $2500 on the first $5000, and will do it again if another $3200 is raised. So try it out below. Put in your twitter credentials, pledge any amount you want, all the way down to $0.01, and then fill up your Tipjoy account.* You should sign in first if you already have a Tipjoy account.

* the minimal cash-in value to Tipjoy is $5 to minimize the overhead of moving money. If you pledged $0.10, and then cashed in for $0.10, paypal would take all of it.